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10 questions with our founder Victoria Alario

10 questions with our founder Victoria Alario

1.What’s one word to describe Vicsen the Label?



2.If VTL was a song, what song would it be?

You Don’t Own Me - Lesley Gore


3.What’s one line from that song that embodies what it means to be a Vicsen?

“I’m young, and I love to be young. I’m free, and I love to be free, to live my life the way I want, to say and do whatever I please…” I actually got the word ‘free’ tattooed on my arm in 2018 to represent that lyric. 


4.If VTL was a drink, what drink would it be?

Definitely a glass of champagne — or an espresso martini for a cocktail!


5.What’s your favorite piece from Collection 1?

The Victoria, of course!


6.If VTL was a place, where would it be?



7.If VTL was a scent, what scent would it be?

Le Labo Santal 33


8.What does every Vicsen need to have in her purse?

Travel-size perfume… lip liner, lipstick, and lipgloss…gum… and FLOSS STICKS- they’re a life saver!  


9.Who’s one celebrity you’d hope to see rocking VTL one day?

Probably either Bella Hadid or Hailey Bieber. They’re the new wave of high fashion and I love their timeless styles. They remind me of the Cindy Crawfords and Naomi Cambells of the 90s. 


10.Is a Vicsen a lover or a fighter?

LOVER! A Vicsen loves love. Everything about VTL is love in its purest form of all: self love. 

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