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What is a Vicsen?

What is a Vicsen?


vicsen /vik-sen/ (noun): a woman who exudes confidence, sensuality, and femininity. she is timeless, sophisticated, and poise. a vicsen embodies high standards and she always raises the bar. women like her don’t come around often.

Victoria was always inspired by her favorite TV characters and celebrities growing up that encapsulated what it means to be a Vicsen: Summer Roberts from The OC (Summer was the original Little Miss Vixen!), Blair Waldorf from Gossip Girl, and Brooke Davis from One Tree Hill; plus Cher, Christina Aguilera, Audrey Hepbrun, and Victoria Beckham. She’d have their posters on her walls, play their albums on repeat, watch their shows and movies over and over, and just envision herself showing up as these highly feminine women one day. 

The brand came to be to do exactly that– allow every woman to feel like the Vicsen she is. Women who wear Vicsen the Label take up space, shift the energy everywhere she goes, and have a presence you don’t just see, but feel. 

Victoria’s goal with each customer is to make your “Place Order” click feel like the beginning of recognizing your power, demanding more out of life and refusing to settle for less… consider it The Vicsen Experience. 
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